Chain store buyers are taking a huge risk by removing your competitor's products off the shelf and putting your products there instead. Especially since they do not know how your product will perform!
 
So you need to have a really good story as to why a buyer should risk taking a chance on an unknown product like yours. 

With that said, I help you in great detail with this question and many others in my Retail MBA course. Additionally, I discuss this issue in the enclosed audio!

As always... feel free to comment below and ask me any question about getting your products into retail stores.  I love to hear your questions and even any successes you may have had!

To Your Success,

Karen Waksman

P.S.  If you have a product or a great idea for a product that you think could be sold in chain stores click here and see how Retail MBA can help you Fast Track your product into retail stores.