Retail MBA Bootcamp

Take the 90-Day Retail MBA Boot Camp Challenge!

For those of you who are sick and tired of

trying to figure out how to get your

products on the shelves of retailers...

Get a Retail Industry Expert to MENTOR

YOU and Accountability Partners to

SUPPORT YOU While You Work on Getting

 Your Products into Stores (or At Least

While You Get Your Products Retail Ready!)

Whether you are stuck or just need additional support from a retail sales expert while you delve into the world of generating revenue with your products...our program can help you take your business to the next level.

The Retail MBA Boot Camp is specifically designed to help those of you who are serious about generating revenue with your products but just need additional support to get you there.

This program was developed by Retail Sales Expert Karen Waksman. Karen sold millions of units to the world's largest retailers. During this time she developed a time-tested proven sales formula that helped her get products into chain stores in various categories.  

Since then, Karen has taught her sales formula to 1000's of product companies across the country on the subject of selling to chain stores at places such as the US Patent Office, Stanford University, the Consumer Electronics Show and much more!!

Her audience has ALWAYS been people with absolutely no sales experience or existing buyer relationships or people who have been getting traction into retailers but want to take their business to the next level.

Karen Waksman is committed to supporting product companies and entrepreneurs on getting their products into chain store retailers...that's is why she developed the Retail MBA Boot Camp! Her goal is to inspire people to take action and get their products into stores so that they can FINALLY reach the success that they KNOW they deserve!

How Retail MBA Boot Camp Can Help...

• You have a great product that you think would be perfect for Specialty Retailers, Department Stores, Discounters, Home Centers, Drug Stores, Convenience Stores, Grocery Stores, Apparel Stores, Home and Hardware Stores, Catalogs, Online Retailers or whatever it is for you, but you have no clue as to how to get started
• Retail buyers are rejecting you and you don't know why
• You don't know how to approach retailer buyers at all because you've never sold anything before in your life
• You've created packaging but you're not sure if you did it right
  
• You've been selling to retailers for a while but you want to start going after bigger retail chains and make more money
• Your Manufacturer's Reps are NOT generating the revenue that you know you should be getting
• You're wondering if your pricing is on point for retailers
• You are sick of questioning yourself as to whether you are on the right track with your strategy for your product business...
  
• You have no clue as to how to generate revenue with your product but you know that you need to do something because it cost you a fortune to actually bring your product to market
• You have a garage full of product and you are panicked about how you are going to recoup all of those costs quickly
• You want direct access to a Retail Sales Expert to walk you through the entire process of getting a product into a chain store so that you know that you are on the right track
• You want to figure out exactly what to say to that retail buyer to entice them to buy more quickly
• You just want more retail buyer meetings and you want them now!
• You're about to go to meetings with buyers and you want additional support to ensure your meeting is a success
  

If any of this seems interesting to you...then please keep reading! We have the perfect solution for you!

Here's What You Will Receive...

Retail MBA Boot Camp Program Outline:

1. We meet with you for an hour and a half strategy session on an individual basis (or three 30 minute calls) to review your product and help you get started.
   
2. We provide you the Retail MBA Multimedia Training System (see syllabus below) which gives you an exact step-by-step outline on how you can get your products into chain stores. This is the most comprehensive training program available today on how to get your products into stores!  You will receive immediate access to the online portion of Retail MBA and a physical program that will be shipped to your home.  The physical program will include 10 Instructional DVD's, 5 Books, a Binder and Carrying Case.
   
3. We provide you Q&A calls once a week for 90 Days!!!! This is huge! You can ask all of your pressing questions to Retail Industry Expert Karen Waksman! Additionally, these are group calls, so if you don't have any questions in a particular week, you can learn from others who do! Plus we record these calls for your convenience if you can't make them. Weekly calls will be held on Fridays. 
   
4. Once the 90 days is up, you will have access to a monthly group Q&A call so that you can keep asking questions as you go through the process of getting into stores! Monthly calls will be held on Fridays as well.
   
5. We provide you a Private Facebook Group specifically designed to help you interact with other like-minded individuals who are trying to get their products into stores. You need to surround yourself with other people who can support you. Getting your products into stores can be a lonely and frustrating process...but it doesn't have to be if you have a community!
   
6. You will be empowered and inspired to take action with your product because you have a mentor to support you and access to other like-minded individuals who are on the same path as you. We've developed the 90 Day Boot Camp challenge because we know that sometimes it just takes someone to nudge you along and to keep you inspired so that you can take action!!!
   

What You Will Learn From Retail MBA

• The *sure-fire* secret to getting a Chain Store Buyer to buy from you now 
•  How to quickly avoid the #1 mistake people make that causes them months or years to get their product into stores
•  A step-by-step explanation of how I sold millions of units to Chain Store Retailers without any existing Buyer relationships 
•  The "right" way to interact with buyers so that they buy your product
•  *Proven* methods for getting access to buyers names without having to pay top dollar for lists 
•  The quickest and BEST strategy to generate $$$ in products sales...
•  How to quickly and easily overcome a Buyer’s objection and how to get them to reconsider your product 
•  How to structure your conversations with Buyers so it creates not only sales, but "residual income" for months and years well into the future
• The 3 essential components that a Buyer looks for when reviewing new products 
• What Buyers care about and what makes them buy
•  How Major Chain Store Retailers operate and what you need to know once you get your first order

What Is Actually Included in the Retail MBA Training?

The following is the actual Retail MBA syllabus. Each segment has been carefully crafted to give you the most valuable content on getting your product sold at chain stores. I wish someone would have shared this information with me when I first got started!

The Retail MBA Syllabus:

MODULE 1 - Developing Your Retail Sales/Distribution Strategy

• Developing Your Retail Sales Strategy
• Deciding If You Should Start Small or Go Big
• How Retail Sales Professionals Choose Where to Focus Their Sales Efforts
• Determining the Right Strategy For Your Product Type
• Creating  a Sales Distribution Plan That Will Yield Results
• What is Private Labeling and How to Incorporate it into Your Retail Strategy

MODULE 2 - Chain Store Fundamentals

• Chain Store Basics
• What Chain Stores  Expect From You
• How the Buying Process Works
• Who’s Involved in their Buying Decision
• Product Categories and What You Need to Know
• Local, Regional and Corporate Buying Offices
• Common Misconceptions and How to Get Started Today

MODULE 3 - Preparing Your Product For Chain Store Success

• Essential Research to Help You Win
• Packaging and Displays
• Infrastructure and Operation Capabilities
• Retail Math: Pricing For Retail
• Logistics, Warehousing, Shipping and FOB
• EDI, UPC, Liability Insurance, SKU’s, Planograms and More
• Funding and Financial Resources
• Marketing and Branding Expectations
• Certifications

MODULE 4 - Preparing Your Pitch

• Developing a Unique Selling Proposition (USP)
• What the Pro’s Do To Prepare Their Pitch
• Analyzing Your Target Audience
• Fundamental Competitive Research
• Sell Sheets and Line Sheets
• Elements of a Perfect Product Website
• Product Videos That Sell For You

MODULE 5 - Finding the Right Buyer For Your Product Type

• Complete Tutorial on How to Find a Buyer’s Name and Contact Information
  Online Resources vs Offline Resources Available Today 
• Free Options vs Paid Options 
• Pros and Cons of Resources Available 
• Strategies That the Pro’s Use to Ensure They are Finding the Right Buyers 
• How to Get Access to Buyers Contact Information at Online Retailers, Catalogs and Small Retailers, too!

MODULE 6 - Pitching Your Product to Major Retailers

• What is the Best Way to Approach Major Retailers About Your Product
• How to Cold Call Buyers When You Don’t Know How
• Exact Strategies on How to Get a Meeting With a Buyer
• What to Say to Buyers to Get Them to Buy
• What to Do When a Buyer Says ‘No’ to Your Product
• The Importance of Feedback and How it Can Help You
• Additional Sales Strategies To Help You Win Business

MODULE 7 - The Face to Face Meeting: How to Rock the Buyer Meeting

• What to Expect During a Buyer Meeting
• How to Prepare in Advance For a Great Meeting
• What is the Best Way Present to Buyers
• Top 10 Things to Include In Your Presentation
• What to Bring to the Meeting
• Leveraging Retail Interest For More Business

MODULE 8- What to Expect From a Major Retail Order

• What to Expect From Your First Purchase Order
• How Much Quantity Will a Major Retailer Buy
• How Long Does it Take to Get Paid By a Major Retailer
• Tricks to Get Paid Faster By Major Retailers
• Retail Marketing  and Promotion Strategies Once You Get an Order To Ensure Success
• Promotional Calendars For Additional Sales and Marketing Strategies
• Maximizing Assortment Plans and Product Lifecycles For Major Retailers
• Chargeback’s,  Returns, Markdowns, Rebates, Fees And Ways to Avoid Them
• Retail Ethics and What You Need to Know

MODULE 9 - Working with Distributors

• What to Expect When Working With Distributors
• How to Know If You Need a Distributor
• How to Prepare to Work With Distributors
• Where to Find Them
• How to Get a Distributor to Represent You
• How Much Do Distributors Charge
• Best Practices For Picking the Right Distributor For Your Product

MODULE 10 - Hiring a Manufacturer’s Rep

• What to Expect When Working With a Manufacturer’s Rep
• How to Find a Great Manufacturer’s Rep to Represent You
• How Much Do Manufacturer’s Rep Typically Charge?
• Best Practices For Picking the Right Manufacturer’s Rep For Your Product

MODULE 11 - Selling at Trade Show

• Selling at Trade Shows vs. Selling Direct
• Should You Spend the Money at Trade Shows?
• When it Makes Sense to Sell at Trade Shows
• Best Practices For Making Big Money at Trade Shows

MODULE 12 - Frequently Asked Question

• How Can I Sell to Major Retailers with Just One Product or SKU?
• Do I Need a Patent to Sell to Major Retailers?
• Can I Sell Handmade Products to Major Retailers?
• Do I Need to Have My Products Packaged Before Approaching Retailers?
• What Should I Do if a Major Retail Buyer Asks for Exclusivity
• Can I Sell My Product on My Own Website as well as at Retailers?
• Licensing vs. Manufacturing

MODULE 13 - Selling Products to Online Retailers

• What to Expect When Selling to Online Retailers
• How the Buying Process Works
• How they Differ From Major Retailers
• Best Way to Pitch Online Retailers
• Preparing Your Product For Online Retail Success

MODULE 14 - Selling Products to Catalogs

• What to Expect When Selling to Catalogs
• How the Buying Process Works
• How they Differ From Major Retailers
• Best Way to Pitch Catalogs
• Preparing Your Product For Catalog Success

MODULE 15 - Selling Products to Small Retailers

• What to Expect When Selling to Small Retailers
• How the Buying Process Works
• How they Differ From Major Retailers
• Best Way to Pitch Small Retailers
• Preparing Your Product For Small Retail Success

Getting Products Into Chain Stores is NOT Brain Surgery

It just requires understanding and persistence.

That is where the Retail MBA Boot Camp comes in...we give you the education you need in order to succeed with selling to retailers AND the support you need to ensure that you are on the right track! 

And although there are NO GUARANTEES that you will get your products into stores, we will do whatever we can to ensure your success.

So if you truly believe your product should be in retailers...then what are you waiting for? Join the community, get support from a retail industry expert and act now!!

To your success,

 

Karen Waksman

P.S. There are limited spots available for this program, so if you are serious about getting your products into retailers, then I highly recommend you act now!  We cannot ensure available seats!