Retail MBA Summit

Retail MBA Proudly Presents...

RETAIL MBA SUMMIT 2012!

FINALLY - A LIVE Two-Day Retail Training Event

Specifically Designed For Companies Interesting In

Getting Their Products Into Chain Store Retailers in the

Next Few Weeks or Months!! 

Absolutely No Sales Experience or Existing Buyer Relationships Required!

Friday, November 9th and Saturday, November 10th

 San Francisco Bay Area

So If you have ever wanted to get your products on the shelves of...

• Department Stores
• Discount & Specialty Retailers
  
• Grocery and Convenience Stores
• Drug Retailers
• Home & Hardware Stores
• Apparel Stores
• Online Retailers, Catalogs and much, much more!

...then you MUST attend the Retail MBA Live Summit!!

Benefits of Attending Retail MBA Summit 2012

• Step-By-Step Live Instruction on How YOU Can Get YOUR Product on the Shelves of Chain Store Retailers in the Next Few Weeks or Months!
• Live 'Hot Seat' Product Review Opportunities Where You Can Get Direct Personalized Feedback From a Retail Sales Expert About Your Product to Help Catapult Your Product Success With Retailers!
• Invaluable Networking Sessions With Like-Minded Entrepreneur and Product Companies 
• Special Expert Guest Speakers Who Will Answer Your Most Pressing Questions About Manufacturing, Packaging, Licensing

Here's Just Some of What You Will Learn at the Summit...

• The *sure-fire* secret to getting a Chain Store Buyer to buy from you now 
•  How to quickly avoid the #1 mistake people make that causes them months or years to get their product into stores
•  A step-by-step explanation of how I sold millions of units to Chain Store Retailers without any existing Buyer relationships 
•  The "right" way to interact with buyers so that they buy your product
•  *Proven* methods for getting access to buyers names without having to pay top dollar for lists 
•  The quickest and BEST strategy to generate $$$ in products sales...
•  How to quickly and easily overcome a Buyer’s objection and how to get them to reconsider your product 
•  How to structure your conversations with Buyers so it creates not only sales, but "residual income" for months and years well into the future
• The 3 essential components that a Buyer looks for when reviewing new products 
• What Buyers care about and what makes them buy
•  How Major Chain Store Retailers operate and what you need to know once you get your first order

and much much more!!

Get Answers To Your Most Pressing Questions!

We will be walking through the key sections of the Retail MBA Program and answering ALL of your most pressing questions about getting your products into chain stores.

The Retail MBA Syllabus:

MODULE 1 - Developing Your Retail Sales/Distribution Strategy

• Developing Your Retail Sales Strategy
• Deciding If You Should Start Small or Go Big
• How Retail Sales Professionals Choose Where to Focus Their Sales Efforts
• Determining the Right Strategy For Your Product Type
• Creating  a Sales Distribution Plan That Will Yield Results

MODULE 2 - Chain Store Fundamentals

• Chain Store Basics
• What Chain Stores  Expect From You
• How the Buying Process Works
• Who’s Involved in their Buying Decision
• Product Categories and What You Need to Know
• Local, Regional and Corporate Buying Offices
• Common Misconceptions and How to Get Started Today

MODULE 3 - Preparing Your Product For Chain Store Success

• Essential Research to Help You Win
• Packaging and Displays
• Infrastructure and Operation Capabilities
• Retail Math: Pricing For Retail
• Logistics, Warehousing, Shipping and FOB
• EDI, UPC, Liability Insurance, SKU’s, Planograms and More
• Funding and Financial Resources
• Marketing and Branding Expectations
• Certifications

MODULE 4 - Preparing Your Pitch

• Developing a Unique Selling Proposition (USP)
• What the Pro’s Do To Prepare Their Pitch
• Analyzing Your Target Audience
• Fundamental Competitive Research
• Sell Sheets and Line Sheets
• Elements of a Perfect Product Website
• Product Videos That Sell For You

MODULE 5 - Finding the Right Buyer For Your Product Type

• Complete Tutorial on How to Find a Buyer’s Name and Contact Information
  Online Resources vs Offline Resources Available Today 
• Free Options vs Paid Options 
• Pros and Cons of Resources Available 
• Strategies That the Pro’s Use to Ensure They are Finding the Right Buyers 
• How to Get Access to Buyers Contact Information at Online Retailers, Catalogs and Small Retailers, too!

MODULE 6 - Pitching Your Product to Major Retailers

• What is the Best Way to Approach Major Retailers About Your Product
• How to Cold Call Buyers When You Don’t Know How
• Exact Strategies on How to Get a Meeting With a Buyer
• What to Say to Buyers to Get Them to Buy
• What to Do When a Buyer Says ‘No’ to Your Product
• The Importance of Feedback and How it Can Help You
• Additional Sales Strategies To Help You Win Business

MODULE 7 - The Face to Face Meeting: How to Rock the Buyer Meeting

• What to Expect During a Buyer Meeting
• How to Prepare in Advance For a Great Meeting
• What is the Best Way Present to Buyers
• Top 10 Things to Include In Your Presentation
• What to Bring to the Meeting
• Leveraging Retail Interest For More Business

MODULE 8- What to Expect From a Major Retail Order

• What to Expect From Your First Purchase Order
• How Much Quantity Will a Major Retailer Buy
• How Long Does it Take to Get Paid By a Major Retailer
• Tricks to Get Paid Faster By Major Retailers
• Retail Marketing  and Promotion Strategies Once You Get an Order To Ensure Success
• Promotional Calendars For Additional Sales and Marketing Strategies
• Maximizing Assortment Plans and Product Lifecycles For Major Retailers
• Chargeback’s,  Returns, Markdowns, Rebates, Fees And Ways to Avoid Them
• Retail Ethics and What You Need to Know

MODULE 9 - Working with Distributors

• What to Expect When Working With Distributors
• How to Know If You Need a Distributor
• How to Prepare to Work With Distributors
• Where to Find Them
• How to Get a Distributor to Represent You
• How Much Do Distributors Charge
• Best Practices For Picking the Right Distributor For Your Product

MODULE 10 - Hiring a Manufacturer’s Rep

• What to Expect When Working With a Manufacturer’s Rep
• How to Find a Great Manufacturer’s Rep to Represent You
• How Much Do Manufacturer’s Rep Typically Charge?
• Best Practices For Picking the Right Manufacturer’s Rep For Your Product

MODULE 11 - Selling at Trade Show

• Selling at Trade Shows vs. Selling Direct
• Should You Spend the Money at Trade Shows?
• When it Makes Sense to Sell at Trade Shows
• Best Practices For Making Big Money at Trade Shows

MODULE 12 - Frequently Asked Question

• How Can I Sell to Major Retailers with Just One Product or SKU?
• Do I Need a Patent to Sell to Major Retailers?
• Can I Sell Handmade Products to Major Retailers?
• Do I Need to Have My Products Packaged Before Approaching Retailers?
• What Should I Do if a Major Retail Buyer Asks for Exclusivity
• Can I Sell My Product on My Own Website as well as at Retailers?
• Licensing vs. Manufacturing

MODULE 13 - Selling Products to Online Retailers

• What to Expect When Selling to Online Retailers
• How the Buying Process Works
• How they Differ From Major Retailers
• Best Way to Pitch Online Retailers
• Preparing Your Product For Online Retail Success

MODULE 14 - Selling Products to Catalogs

• What to Expect When Selling to Catalogs
• How the Buying Process Works
• How they Differ From Major Retailers
• Best Way to Pitch Catalogs
• Preparing Your Product For Catalog Success

MODULE 15 - Selling Products to Small Retailers

• What to Expect When Selling to Small Retailers
• How the Buying Process Works
• How they Differ From Major Retailers
• Best Way to Pitch Small Retailers
• Preparing Your Product For Small Retail Success

Getting Products Into Chain Stores is NOT Brain Surgery

It just requires understanding and persistence.

That is where the Retail MBA LIVE 2012 Summit comes in...we give you the education you need in order to succeed with selling to retailers AND the support you need to ensure that you are on the right track! 

And although there are no guarantees that you will get your products into stores, we will do whatever we can to ensure your success.

So if you truly believe your product should be in retailers...then what are you waiting for? Join the community, get support from a retail industry expert and act now!!

To your success,

 

Karen Waksman

P.S. This will be a very intimate event which means...limited spots are available!  So if you are serious about getting your products into retailers, then I highly recommend you act now!  We cannot ensure available seats! Also, exact hotel location and specifics about the event will be sent to you soon in a separate email.