Bootcamp

Take the 90 Day Retail MBA Boot Camp Challenge!

For those of you who are sick and tired of trying to figure out how to get your products on the shelves of retailers...

Get a Retail Industry Expert to MENTOR YOU and Accountability Partners to SUPPORT YOU While You Work on Getting Your Products into Stores (or At Least While You Get Your Products Retail Ready!)

Whether you are stuck or just need additional support from a retail sales expert while you delve into the world of generating revenue with your products...our program can help you take your business to the next level.

The Retail MBA Boot Camp is specifically designed to help those of you who are serious about generating revenue with your products but just need additional support to get you there.

This program was developed by Retail Sales Expert Karen Waksman. Karen sold millions of units to the world's largest retailers. During this time she developed a time-tested proven sales formula that helped her get products into chain stores in various categories.  

Since then, Karen has taught her sales formula to 1000's of product companies across the country on the subject of selling to chain stores at places such as the US Patent Office, Stanford University, the Consumer Electronics Show and much more!!

Her audience has ALWAYS been people with absolutely no sales experience or existing buyer relationships or people who have been getting traction into retailers but want to take their business to the next level.

Karen Waksman is committed to supporting product companies and entrepreneurs on getting their products into chain store retailers...that's is why she developed the Retail MBA Boot Camp! Her goal is to inspire people to take action and get their products into stores so that they can FINALLY reach the success that they KNOW they deserve!

How Retail MBA Boot Camp Can Help YOU...

• You have a great product that you think would be perfect for Specialty Retailers, Department Stores, Discounters, Home Centers, Drug Stores, Convenience Stores, Grocery Stores, Apparel Stores, Home and Hardware Stores, Catalogs, Online Retailers or whatever it is for you, but you have no clue as to how to get started

• Retail buyers are rejecting you and you don't know why

• You don't know how to approach retailer buyers at all because you've never sold anything before in your life

• You've created packaging but you're not sure if you did it right
  
• You've been selling to retailers for a while but you want to start going after bigger retail chains and make more money
• Your Manufacturer's Reps are NOT generating the revenue that you know you should be getting
• You're wondering if your pricing is on point for retailers
• You are sick of questioning yourself as to whether you are on the right track with your strategy for your product business...
  
• You have no clue as to how to generate revenue with your product but you know that you need to do something because it cost you a fortune to actually bring your product to market
• You have a garage full of product and you are panicked about how you are going to recoup all of those costs quickly
• You want direct access to a Retail Expert to walk you through the entire process of getting a product into a chain store so that you know that you are on the right track
• You want to figure out exactly what to say to that retail buyer to entice them to buy more quickly
• You just want more retail buyer meetings and you want them now!
• You're about to go to meetings with buyers and you want additional support to ensure your meeting is a success
  

If any of this seems interesting to you...then please keep reading! We have the perfect solution for you!

Here's What You Will Receive...

Retail MBA Boot Camp Program Outline:

1. We will meet with you for an hour and a half strategy session on an individual basis (or three 30 minute calls) to review your product and help you get started. During our session, Karen Waksman will customize a program specifically for your product! (A $900 Value).
   
2. We provide you an HOUR LONG VIDEO TRAINING EVERY WEEK over the 90 day period on the EXACT STEPS of how to get your products into stores. This training is specifically designed to help you get your products into stores as quickly as possible. See the syllabus below for more details. The videos will be delivered to you online every week! Audio downloads will be available to you as well! (A $497 Value). 
3. We provide you RESULT-DRIVEN homework assignments each week with your hour long video training. These assignments will help you with the following - create your own money-making sale distribution plans that yields results, help you find the right buyers for your product type, prepare your product chain store success, create sales pitches for buyers that will help you close more business, help you prepare for a buyer meeting and much, much more! (A $297 Value). 
4. We provide calls twice a month for 90 Days. That is 6 Sessions of personalized attention! This is huge! During these calls we will discuss the result-driven homework assignments. Also, you will be able to ask all of your pressing questions to Retail Industry Expert Karen Waksman! These are group calls, so if you don't have any questions in a particular week, you can learn from others who do! Plus we record these calls for your convenience if you can't make them. These calls will be held on Fridays. (A $3750 Value).  
5. You will receive the Full PHYSICAL RETAIL MBA PROGRAM delivered to your home.  The physical program will include 10 Instructional DVD's, 5 Books, a Binder and Carrying Case! (A $997 Value). 

THAT'S OVER $6000 IN VALUE FOR THIS BOOT CAMP PROGRAM!

Additional Bonuses!

1. Once the 90 days is up, you will have access to a monthly group Q&A call for ONE YEAR so that you can keep asking questions as you go through the process of getting into stores! Monthly calls will be held on Fridays as well! 
2. We provide you a Private Facebook Group specifically designed to help you interact with other like-minded individuals who are trying to get their products into stores. You need to surround yourself with other people who can support you. Getting your products into stores can be a lonely and frustrating process...but it doesn't have to be if you have a community! 
3. You will be empowered and inspired to take action with your product because you have a mentor to support you and access to other like-minded individuals who are on the same path as you. We've developed the 90 Day Boot Camp challenge because we know that sometimes it just takes someone to nudge you along and to keep you inspired so that you can take action!!! 

What You Will Learn During the Retail MBA Boot Camp

• The *sure-fire* secret to getting a Chain Store Buyer to buy from you now 
•  How to quickly avoid the #1 mistake people make that causes them months or years to get their product into stores
•  A step-by-step explanation of how I sold millions of units to Chain Store Retailers without any existing Buyer relationships 
•  The "right" way to interact with buyers so that they buy your product
•  *Proven* methods for getting access to buyers names without having to pay top dollar for lists 
•  The quickest and BEST strategy to generate $$$ in products sales...
•  How to quickly and easily overcome a Buyer’s objection and how to get them to reconsider your product 
•  How to structure your conversations with Buyers so it creates not only sales, but "residual income" for months and years well into the future
• The 3 essential components that a Buyer looks for when reviewing new products 
• What Buyers care about and what makes them buy
•  How Major Chain Store Retailers operate and what you need to know once you get your first order

What Is Actually Included in the Retail MBA Boot Camp Training?

EACH WEEK you will receive a VIDEO TRAINING (downloadable audios are available to you as well) on on the  topics listed below...I wish someone would have shared this information with me when I first got started!

Additionally you will receive Result-Driven homework assignments to help you accomplish your goals of getting your products into stores!

And you will have calls every other week with Karen Waksman to review the content and discuss specific strategies to help you win!

Not to mention one-on-one strategy sessions with Karen Waksman to ensure you are on the right track to success!

Here's an outline of what we will be discussing during the 90 Days:

Retail MBA Boot Camp Syllabus:

WEEK 1 - Developing Your Retail Sales/Distribution Strategy

• Developing Your Retail Sales Strategy
• Deciding If You Should Start Small or Go Big
• How Retail Sales Professionals Choose Where to Focus Their Sales Efforts
• Determining the Right Strategy For Your Product Type
• Creating  a Sales Distribution Plan That Will Yield Results
• How Private Label Fits into Your Sales Distribution Strategy

Week 1 Result-Driven Homework Assignment will help you create your own money-making distribution plan that yields results! 

WEEK 2 - Chain Store Fundamentals

• Chain Store Basics
• What Chain Stores  Expect From You
• How the Buying Process Works
• Who’s Involved in their Buying Decision
• Product Categories and What You Need to Know
• Local, Regional and Corporate Buying Offices
• Common Misconceptions and How to Get Started Today

Week 2 Result-Driven Homework Assignment will help you figure out the best retailers to approach with your product for the biggest Return on Investment (ROI)!

WEEK 3 - Preparing Your Product For Chain Store Success

• Essential Research to Help You Win
• Packaging and Displays
• Infrastructure and Operation Capabilities
• Retail Math: Pricing For Retail
• Logistics, Warehousing, Shipping and FOB
• EDI, UPC, Liability Insurance, SKU’s, Planograms and More
• Funding and Financial Resources
• Marketing and Branding Expectations
• Certifications

Week 3 Result-Driven Homework Assignment will help ensure that your product is Retail-Ready ie your pricing is on point, your packaging is awesome, etc.

WEEK 4 - Preparing Your Pitch

• Developing a Unique Selling Proposition (USP)
• What the Pro’s Do To Prepare Their Pitch
• Analyzing Your Target Audience
• Fundamental Competitive Research
• Sell Sheets and Line Sheets
• Elements of a Perfect Product Website
• Product Videos That Sell For You

Week 4 Result-Driven Homework Assignment will help you develop your own ideal sales pitch to retail buyers!

WEEK 5 - Finding the Right Buyer For Your Product Type

• Complete Tutorial on How to Find a Buyer’s Name and Contact Information
  Online Resources vs Offline Resources Available Today 
• Free Options vs Paid Options 
• Pros and Cons of Resources Available 
• Strategies That the Pro’s Use to Ensure They are Finding the Right Buyers 
• How to Get Access to Buyers Contact Information at Online Retailers, Catalogs and Small Retailers, too!

Week 5 Result-Driven Homework Assignment will help you find buyers contact information for your particular product!

WEEK 6 - Pitching Your Product to Major Retailers

• What is the Best Way to Approach Major Retailers About Your Product
• How to Cold Call Buyers When You Don’t Know How
• Exact Strategies on How to Get a Meeting With a Buyer
• What to Say to Buyers to Get Them to Buy
• What to Do When a Buyer Says ‘No’ to Your Product
• The Importance of Feedback and How it Can Help You
• Additional Sales Strategies To Help You Win Business

Week 6 Result-Driven Homework Assignment will help you create a sales script to use when reaching out to retail buyers! 

WEEK 7 - The Face to Face Meeting: How to Rock the Buyer Meeting

• What to Expect During a Buyer Meeting
• How to Prepare in Advance For a Great Meeting
• What is the Best Way Present to Buyers
• Top 10 Things to Include In Your Presentation
• What to Bring to the Meeting
• Leveraging Retail Interest For More Business

Week 7 Result-Driven Homework Assignment will help you create your own ideal face-to-face presentation for retail buyers! 

WEEK 8- What to Expect From a Major Retail Order

• What to Expect From Your First Purchase Order
• How Much Quantity Will a Major Retailer Buy
• How Long Does it Take to Get Paid By a Major Retailer
• Tricks to Get Paid Faster By Major Retailers
• Retail Marketing  and Promotion Strategies Once You Get an Order To Ensure Success
• Promotional Calendars For Additional Sales and Marketing Strategies
• Maximizing Assortment Plans and Product Lifecycles For Major Retailers
• Chargeback’s,  Returns, Markdowns, Rebates, Fees And Ways to Avoid Them
• Retail Ethics and What You Need to Know

Week 8 Result-Driven Homework Assignment will help figure out how you can personally maximize your relationships with retail buyers for long term success! 

WEEK 9 - Working with Distributors AND Hiring Manufacturer's Reps

Working with Distributors

• What to Expect When Working With Distributors
• How to Know If You Need a Distributor
• How to Prepare to Work With Distributors
• Where to Find Them
• How to Get a Distributor to Represent You
• How Much Do Distributors Charge
• Best Practices For Picking the Right Distributor For Your Product

Hiring a Manufacturer’s Rep

• What to Expect When Working With a Manufacturer’s Rep
• How to Find a Great Manufacturer’s Rep to Represent You
• How Much Do Manufacturer’s Rep Typically Charge?
• Best Practices For Picking the Right Manufacturer’s Rep For Your Product

Week 9 Result-Driven Homework Assignment will help you create your own list of the right distributors and manufacturer's reps for your product type!

Week 10 - Selling at Trade Shows and Selling to Catalogs

Selling at Trade Show

• Selling at Trade Shows vs. Selling Direct
• Should You Spend the Money at Trade Shows?
• When it Makes Sense to Sell at Trade Shows
• Best Practices For Making Big Money at Trade Shows

Selling Products to Catalogs

• What to Expect When Selling to Catalogs
• How the Buying Process Works
• How they Differ From Major Retailers
• Best Way to Pitch Catalogs
• Preparing Your Product For Catalog Success

Week 10 Result-Driven Homework Assignment will help you figure out which trade shows would be perfect for your particular product type and if selling to catalogs makes sense for you!

WEEK 11 - Selling Products to Online Retailers 

• What to Expect When Selling to Online Retailers
• How the Buying Process Works
• How they Differ From Major Retailers
• Best Way to Pitch Online Retailers
• Preparing Your Product For Online Retail Success

Week 11 Result-Driven Homework Assignment will help you create customized pitches and sales scripts for online retailer buyers, too!

Week 12 - Selling Products to Small Retailers, Boutiques and Convenience Stores! 

• What to Expect When Selling to Small Retailers, Boutiques and Convenience Stores
• How the Buying Process Works
• How they Differ From Major Retailers
• Best Way to Pitch Small Retailers, Boutiques and Convenience Stores
• Preparing Your Product For Small Retail, Boutique and Convenience Stores

Week 12 Result-Driven Homework Assignment will help you prepare to sell to small retailers, boutiques and convenience stores! 

Getting Products Into Chain Stores is NOT Brain Surgery

It just requires understanding and persistence.

That is where the Retail MBA Boot Camp comes in...we give you the education you need in order to succeed with selling to retailers AND the support you need to ensure that you are on the right track! 

And although there are NO GUARANTEES that you will get your products into stores, we will do whatever we can to ensure your success.

So if you truly believe your product should be in retailers...then what are you waiting for? Join the community, get support from a retail industry expert and act now!!l 

To your success,

 

Karen Waksman

P.S. In order to ensure quality, we are limiting the spots available for this program, so if you are serious about getting your products into retailers, then I highly recommend you act as soon as possible. We cannot ensure available seats and will cap the number of people involved in the Retail MBA Boot Camp program so that it will be a personalized experience for you. So act now if you are serious about getting your products into retail stores in 2014!