When a customer walks into a retail store, they are looking at packaging...not the product. That is why buyers look so closely at packaging!  So packaging can absolutely make or break a buyer's decision as to whether or not they decide to work with you.

With that said, the following is a brief audio recording that I created about packaging and the things to think about in regards to developing your packaging.

Also, please leave your questions or comments below. I would love to hear from you! 

To Your Success,

Karen Waksman

P.S.  If you have a product or a great idea for a product that you think could be sold in chain stores, click here and see how Retail MBA can help you fast track your product into retail stores!