All the products you see on store shelves at major retail stores were purchased by buyers. This means that you can get a pretty good idea of what the buyer is looking for just by reviewing your competitors products! 

The buyer is literally telling you what they want in terms of packaging, pricing, etc. 

By paying close attention to your competition and what's already on store shelves, you greatly increase your chances of getting your products into chain stores!

Take a listen and comment on this audio clip, let me know how it helped you, or what else you would like to know about the business of getting your product into retail stores.

To Your Success,

Karen Waksman

P.S.  If you have a product or a great idea for a product that you think could be sold in chain stores click here and see how Retail MBA can help you Fast Track your product into retail stores.